WHO WE ARE
Gorilla Suit Productions is Gary Hertz, who brings 20+ years experience in international branding to this full-service creative group.
He began his career as National Director of Promotion & Publicity at New Line Cinema, where he created campaigns for the first three NIGHTMARE ON ELM STREET films (that’s him doing the ADR line “You don’t need a stretcher up there. You need a mop.” in the original ELM STREET), THE TEXAS CHAINSAW MASSACRE reissue, John Waters’ HAIRSPRAY and more. He forever sealed his connection to independent film by ghostwriting the screenplay for an inexplicably popular ‘80s B-movie that still haunts him on late night cable.
As Senior Director of Creative Services for Arista Records, he produced national print and television campaigns for albums by Santana, Whitney Houston, Puff Daddy, Alan Jackson, Annie Lennox, TLC, Notorious B.I.G., Sarah McLachlan and Flaco Jimenez. Clive Davis would sometimes tell Gary that he was “too hip for the room.” Gary’s still trying to figure out if this was criticism or compliment.
Since forming Gorilla Suit Productions, Gary has helped launch two iconic boutique DVD/Blu-ray labels, been a consultant to the music division of the world’s leading videogame software company, re-branded several interfaith and healthcare non-profits, produced and/or directed over 300 hours worth of audio commentaries, EPKs and Bonus Feature footage in locations ranging from Brindisi, Italy to Ypsilanti, Michigan, co-scripted the 2021 feature film THE MATCH starring Franco Nero and Armand Assante, and written thousands of national print ads and digital media campaigns for B2C and B2B clients of every shape and size.